People Tracking
Sensor data analysis for improved security and efficient visitor tracking
Our unique sensor data analytics solution is being used to revolutionize areas such as motion tracking, people flow measurement and behavior analytics.
It offers an impressive recording accuracy of almost 100% and is GDPR-compliant. The data is also transmitted in real time.
GDPR-compliant people tracking with lidar sensors
Our technology, which combines video analysis and 3D lidar sensors, enables precise analysis of people flows. This is done without the use of camera images, completely eliminating privacy concerns. Platforms such as ThingsBoard and Pentaho support the seamless integration and visualization of data from different sources in dashboards so that users can always keep track and make informed decisions.
8 advantages of our "People Tracking" solution
Detection accuracy almost 100
GDPR-compliant customer flow analysis
Independence from lighting conditions
Real-time analytics and alerting
User-friendly dashboards and KPIs
Data security and compliance
Mobile Analytics
On-prem or cloud deployment
Areas of application for people tracking systems
Visitor (flow) analysis /
People counting
(Pedestrian) frequency analysis
User behavior
Preconfigured and mobile measurement solution that can be used without technical knowledge
Route optimization
Sound data and movement patterns enable the expansion of pedestrian zones and routing. Decision support, e.g. for the placement of information boards, toilet facilities, etc.
Security management
Real-time monitoring of visitor flows at events helps to quickly identify bottlenecks and overloads and take action. Better planning of future events based on historical values.
Personnel deployment planning
Visitor flow data supports organizers and public authorities in the targeted planning of personnel deployment at events.
Advertising measures
Movement sequences and demographic information improve the planning and measurement of advertising measures.
City marketing / business development
Evaluating the attractiveness of city centers and measuring the success of events.
Retailer
Optimization of personnel planning, indirect calculation of the conversion rate and analysis of shop window effectiveness.
City center visitors
Determining the best shopping time for personal needs.
Real estate owners / investors
Reliable assessment and comparison of the location quality of properties. Highlighting the sales potential of a location. Support in the decision-making process for renting.
Marketing experts
More targeted planning and success measurement of advertising measures based on CPM.
Product placement for maximum visibility
By analyzing customer movements, the most frequented areas in the store can be identified in order to place products where they attract the most attention.
Tracking the attractiveness of retail space
By monitoring customer activity, the most attractive sales areas can be identified and optimized to increase the length of stay and customer interest.
Analyze use and frequency of the store
Recording visitor flows provides precise information about visitor numbers and peak times, enabling staff planning and resource deployment to be organized efficiently.
Improve customer experience through automatic routing
By analyzing customers’ movement patterns, optimal routes can be created in the store, making shopping easier and increasing customer satisfaction.
Targeted store management based on online behavior
When visiting a store, an app guides customers specifically to the products relevant to them based on their interests tracked in the online store.
Our Professional Services
it-novum provides IT support, implementation and analysis integration for the People Tracking concept. With our technical expertise and proven tools, we develop customized solutions and also work together with other specialists to cover the entire implementation process holistically.
Business Case Development
Creation of strategic roadmaps and prioritization of use cases that demonstrate the contribution of technology investments to business success.
Proof of value
Development of a prototype of the overall solution from a technical and financial perspective with regard to the business objectives. Proof of the expected added value compared to the business objective or existing solutions.
Financial Engineering
Structuring the financial aspects of a people tracking project to ensure cost efficiency and faster amortization of the investment.
Platform and applications
Ensures seamless integration of the people tracking platform into the customer's existing IT infrastructure.
Architecture and integration
An end-to-end IoT platform that ranges from data collection by smart sensors to data analysis and application experience.
The right package for all phases of your sensor data analysis and
IoT project
IoT platform
Managed services for it-novum IoT platform
IoT Kick-Start
From the idea to the IoT prototype
Call-off quota
For consulting/development services for project implementation
Solution Support
Expert support for the productive application
Individual development
Implementation of a "turnkey" solution
Training Academy
Courses for beginners, users and data specialists
Our IoT Innovation Lab provides sensor-based insights
We have set up an IoT Lab to simulate and demonstrate a wide range of application scenarios for our customers and their individual requirements.
It is equipped with lidar sensors and a 3D camera for hand and person recognition.
As a real-life demo, the lab contains an intelligent shopping cart shelf with weight sensors.
Our partners
