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Smart Retail

Smart Retail: Innovative shopping experience through digital technologies

In an increasingly digital world, Smart Retail aims to revolutionize retail through the use of innovative technologies. By using innovative sensors, our IoT platform and our expertise in data analysis, gaps in the customer journey can be closed and an innovative shopping experience created.

Discover how our solution helps to master the challenges of digital retail in order to optimize processes and costs and increase sales.

Implementation of heat maps and customer flow analyses in stores

By using sensors and cameras, the movements of customers in the store can be tracked precisely. This makes it possible to identify high-traffic areas which, in conjunction with the POS system, provide information on which products and shelves attract the most attention. This in-depth understanding of customer movements and routes through the store makes it possible to optimize the store layout and strategically place products to maximize sales.

In addition, real-time feedback in the form of heat maps and utilization data provide valuable insights that enable immediate action to be taken, such as opening more checkouts to reduce waiting times and increase customer satisfaction.

8 reasons for our "Smart Retail" solution

Detection accuracy almost 100

GDPR-compliant customer flow analysis

3rd party integration (e.g. POS systems)

Real-time analytics and alerting

User-friendly dashboards and KPIs

Data security and compliance

Data-based decision-making

On-prem or cloud deployment

Areas of application for smart retail systems

In-store analytics

Queue and Crowd

Optimizing the customer experience

Cold chain monitoring

Optimization of inventory management

Optimization of marketing and sales strategies

Our Professional Services

it-novum provides IT support, implementation and analytics integration for the Smart Retail concept. With our technical expertise and proven tools, we develop customized solutions and also work together with other specialists to cover the entire implementation process holistically.

Business Case Development

Creation of strategic roadmaps and prioritization of use cases that demonstrate the contribution of technology investments to business success.

Proof of value

Development of a prototype of the overall solution from a technical and financial perspective with regard to the business objectives. Proof of the expected added value compared to the business objective or existing solutions.

Financial Engineering

Structuring the financial aspects of a smart retail project to ensure cost efficiency and faster amortization of the investment.

Platform and applications

Ensures seamless integration of the Smart Retail platform into the customer's existing IT infrastructure.

Architecture and integration

An end-to-end IoT platform that ranges from data collection by smart sensors to data analysis and application experience.

The right package for all phases of your sensor data analysis and
IoT project

Our IoT Innovation Lab provides sensor-based insights

We have set up an IoT Lab to simulate and demonstrate a wide range of application scenarios for our customers and their individual requirements.

It is equipped with lidar sensors and a 3D camera for hand and person recognition.

As a real-life demo, the lab contains an intelligent shopping cart shelf with weight sensors.

Our partners